Frost*collective + QUALTRICS
“We are committed to moving our clients from intuitive and “gut-feel” decisions about their customers to data-based decisioning and tracking using an “always on” platform like Qualtrics.”
At Frost*, we don’t believe in pre-determined CX recipes or templates. Because people are more complex and exciting than a pre-fixed category. Rather than forcing information into boxes, we embrace the complexity of modern life to create multi-layered experiences for people based on their context and your business objectives.
We see the value of simple, powerful ideas that come from unexpected or concealed places to create outstanding experiences.
Frost* sets up the parameters and principles of the customer experience, through personas definition, journey maps, insights & opportunity exploration, to define what the experience should be and how to implement it. The client can then, with Qualtrics, measure the impact of the actions put in place as well as monitor the customer’s feedback of the experience.
As no solution should be set in stone, monitoring the experience is crucial for us and we see Qualtrics as the strongest company out there to do this. Our in-house talent across the Collective (service, product, digital, environment and brand), enables us to bring these recommendations to life in a tangible, ready-to-roll-out way.
Retail & Consumer Goods
Travel & Hospitality
Asian Pacific & JapanContact Us
Head of NEST