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        Concept Testing Tool

        Identify your most promising product concepts

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        Validate your best product ideas with concept testing. Identify which product or service offers the best market opportunities and which will squander valuable R&D efforts. Test every aspect of your product concept from features to branding to messaging to set your product up for success.

        • Understand concept effectiveness
        • Identify concept strengths or weaknesses
        • Align concept ideas with your brand

        Early insights breed future product success

        Concept tests made simple

        Capture crucial insights about your idea concepts. Qualtrics research tools enable you to choose from various testing methods to find the right insights for successful products, with each guiding you toward concepts that will take the market by storm. Use Qualtrics XM Solutions to text new product concepts, product modifications, migration paths, usability, pricing, and more.

        Take the guesswork out of results

        Know at a glance which ideas are winners with data visualization. View concept results side-by-side and dive deep into the strengths and weaknesses of each idea to enhance strengths or address issues well ahead of market release. Point and click functionality lets you customize reports with ease to display the right data for the right audience.

        Reveal hidden product differentiators and pitfalls

        Concept testers bring new perspectives to product evaluations, often shedding light on new opportunities or roadblocks. Open text analysis helps you get to the heart of key topics and sentiment to learn which changes are mission critical and which are merely nice to have.

        See how Qualtrics can make concept testing simple

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        Product sentiments at your fingertips

        Crucial insights about your concept can be buried deep in open text responses. Apply AI to your text to automatically uncover topic and sentiment to find out how testers truly feel about your concepts. Find out which products they would eagerly anticipate and which ones would fall flat.

        Learn about Text iQ

        concept testing research study results

        On-call concept testers

        Understanding which concepts will generate the most demand means finding the right audience to test them. Whether your target audience is composed of tech-savvy traditionalists or family-friendly fundamentalists, we can help. Qualtrics Research on Demand can help you find the ideal set of respondents to minimize surprises when you take your new product to market.

        Learn about Research OnDemand Services

        market research service

        What is concept testing?

        Learn about concept testing

        Concept testing is the investigation of potential consumers’ reactions to a proposed product or service — before introducing the product or service to market. As organizations look to launch a product or invest in the development of an idea, concept testing is essential to identifying perceptions, wants and needs associated with a product or service.

        Qualtrics ProductXM? Platform