- Understand concept effectiveness
- Identify concept strengths or weaknesses
- Align concept ideas with your brand
Early insights breed future product success
Product sentiments at your fingertips
Crucial insights about your concept can be buried deep in open text responses. Apply AI to your text to automatically uncover topic and sentiment to find out how testers truly feel about your concepts. Find out which products they would eagerly anticipate and which ones would fall flat.
On-call concept testers
Understanding which concepts will generate the most demand means finding the right audience to test them. Whether your target audience is composed of tech-savvy traditionalists or family-friendly fundamentalists, we can help. Qualtrics Research on Demand can help you find the ideal set of respondents to minimize surprises when you take your new product to market.
What is concept testing?Learn about concept testing
Concept testing is the investigation of potential consumers’ reactions to a proposed product or service — before introducing the product or service to market. As organizations look to launch a product or invest in the development of an idea, concept testing is essential to identifying perceptions, wants and needs associated with a product or service.