- Get more insights by launching research to your own panel faster than ever
- Build rich customer profiles with a single data warehouse for every customer interaction
- Reduce the cost of research with your own on-demand sample of respondents
- Act quickly on insights with responses delivered in real-time
- Drive higher response rates with your own, engaged panel of respondents
Know your customers better than anyone else
Get smarter across the organization
Share insights and profiles from your panel with other systems like CRM, email and marketing automation platforms. With APIs into any third party software, you can ensure the insights you get are fed back into all your most critical systems.
Stay in complete control
Keep in control of your data with global opt outs and contact frequency controls as well as on-demand data deletion across the Qualtrics platform and our APIs, making it easier to respond to data deletion requests and comply with GDPR.
We succeed when you succeed
Get all the help you need with live training and online resources as well as 24/7 customer support and guidance from a dedicated customer success manager. If you are looking for more than training our professional services team can help you find a panel, set up a research project or integrate your existing systems
What is panel management?Learn about panel management
Panel management is how organizations carry out research to large groups of consumers, known as panels. A panel of respondents is used for a wide variety of projects including marketing research, competitor analysis, product tests, advertising testing and many more.
Typically, panels are either managed in-house or sourced via a sampling company. Managing a panel in-house is considered a more cost-effective way to reach out to consumers for feedback as they have already opted-in to be on the panel and have a vested interest in that organization’s research.
In-house panel management also allows you to build rich profiles of your panelists, enabling organizations to specifically target detailed customer profiles to get the data they need from the right audience.
Managing a panel involves recruiting panel members, distributing surveys to them and also rewarding panelists. Panel management software allows organizations to do all of that on a single, intuitive platform, making it easier to manage every aspect of panel research.